"From the military perspective, there is something we need to understand. This is a democracy. And a free press is the fundamental underpinning of everything that we stand for, fight for, and believe in." - General Walt BoomerKeith Oliver has written a book which should be essential reading for military officers of any branch, as well as civilian journalists seeking to understand the PAO's unique role and perspective. Indeed, any public official who anticipates interaction with the media will profit from Colonel Oliver's insights into what to do and to what to avoid in the "media encounter".In a style at once candid, winsome and often humorous, Keith Oliver's "Command Attention" impressed me as being about leadership in general and specifically about leadership in the field of media relations. The author emphasizes the need for establishing and maintaining relationships with journalists and others - and he shows the reader how to do that concretely. Humility seems to be a foundational element in Keith Oliver's theory of organizational communication.Company-level officers will benefit from Colonel Oliver's insights into leadership as well as his explication of the role of the PAO in your present or future command. Those at field-grade level will learn how to better utilize the services of the PAO to strengthen your command.